Archivierte Stelle: Digital Marketing Manager (m/f/d) with focus on CRM - fluege.de in Leipzig
Archivierte Stelle: Digital Marketing Manager (m/f/d) with focus on CRM - fluege.de in Leipzig
Leipzig
Introduction
The Invia Group is a pan-European market leader in online travel sales and brings together leading travel portals in Europe under one roof. From package holidays to tailored tours, from business trips to family breaks, our offers for tourists serve a wide range of target groups. Among others, it operates the portals fluege.de and ab-in-den-urlaub.de.We are looking for a Digital Marketing Manager (m/f/d) to support our marketing team!
You will be responsible for cross-channel marketing, create CRM concepts, conduct potential analyses and develop our landing pages together with our UX specialists. You will act within an agile and transparent working environment. Apply now and join the fluege.de team!
Your tasks
- Conception, implementation, management and analysis of digital cross channel
marketing campaigns and projects (especially newsletter and CRM) - Planning and implementation of strategic (CRM) concepts in consultation with the
marketing team lead - Coordinate marketing campaigns with our purchasing and product development
departments - Analysis, optimization, and further development of the landing pages in coordination
with our UX specialists - Reporting and evaluation of the digital marketing campaigns and measures
- Preparation of variance and potential analyses
- Cooperation with and control of various agencies
- Creation of comprehensive data analyses (A/B, funnel, customer journey, attribution,
audiences) - Conducting extensive competitor analyses and market monitoring
- Collaboration with external cooperation partners
Your profile
- Degree in business studies/marketing/communication or a comparable qualification
- At least three years of digital marketing experience, preferably in an e-commerce environment and familiar with CRM systems, campaigning and e-mail marketing
- Experience in the use of relevant marketing tools like Google Analytics, Microstrategy or SAP Emarsys
- Communication and organizational skills as well as structured and independent work
- Good command of German and English, both written and spoken
What we offer
- Reliability: unlimited full-time employment contract
- Work-Life-Balance: 30 days of paid leave (+ additional vacation for long term employees), flexible working hours and mobile work
- Creative space: room for creativity, proactivity and responsibility
- Talent development: training programs
- Team spirit: regular company and team events
- Employee benefits: discounts on touristic products, shops and restaurants
- Well-being: free drinks and food allowance
- Attractive location: central offices with a great transport connection